The Media Landscape Has Changed

The role of marketing is no longer about creating messages to pump in the market place. It's about creating a series of connected experiences across the entire customer journy. We have more context about where someone is in the buying journey now than ever before. The number one, ke e trait between a hihperforming marketing organization and everyone else? I ask this question, i usually play a guessing game, ilike, let people guess, and they come up with all differet things. O ther, better technology. They hae, better technique. Go ahead.