Sir John Hegarty & Orlando Wood on the next creative revolution
Uncensored CMO
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Reimagining Marketing: From Directors to Entertainers
This chapter explores the shifting landscape of marketing, advocating for a transformation where marketers become 'entertainment directors' focused on building genuine audience relationships. By emphasizing creativity and emotional engagement over traditional methods, the conversation reflects on the evolution of advertising principles and highlights successful examples from innovative brands. The discussion encourages a return to core advertising values that prioritize respect for the audience and insightful strategies, aiming to invigorate the industry for better connections and thriving businesses.
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