Pugcas: It feels like we both have reactions to these environments where there's a restriction on choice. And for all the reasons that youare talking about with apple, i feel it on facebook. Like even all the things that i've i've complained about facebook doing, i feel like i can't opped off the platform because it has become such an inherent part of people's social fabric. Avet: Yes, i think weaving facebook, in some respects, is easier than, like, weaving the apstor from like, a developer perspective.