Building a Content Marketing Strategy That Fits the Market

Stripe was in this very underserved market. There was a very clear keyword in that business. And so it's not that I think that's a bad strategy. It's just that I needed to pick an approach to content that fit the business that we were building at out set up. With Stripe, setup is basically a tech stack built on top of Stripe. We are all one point of differentiation at this point even though we are all SaaS companies.