Transforming the Business Model with a Product Ladder

This chapter discusses how AJ&Smart transformed their business model by implementing a product ladder and targeting specific individuals through ads on social media. They started by creating a funnel-based marketing and sales approach, offering free content, ebooks, and webinars to build trust. The chapter also highlights the importance of having both B2C and B2B business models, as superfans can contribute to both sides of the business.