Conversion Tracking Playbook cover image

The Evolution of Elevar: Where We Started and How We Adapt With Our Customer Needs

Conversion Tracking Playbook

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Client Side Tracking - What's Happening Over Time?

Some countries like India and a few others where the percentage of ad blocker usage as an aggregate for the country is over 50%. That means out of 100 people that are trying to load your site, 30% aren't sending that data. You can add you can compound that with again, browsers that are blocking and tracking by default,. Then you have Safari, where Safari is they're blocking certain trackers or limiting the cookie expiration date for certain trackers. After 24 hours, you become back to the site, you're essentially a new user. So we'll serve off flip over service, I tracking service, Itracking will be a faster explanation. It's basically taking. All right, we

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