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Five founders on creating trust, patience and careers in their organisations

First Principles

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Navigating Early Business Challenges

The chapter explores the initial struggles of Build Desk in balancing revenue and expenses, emphasizing the importance of creating a positive work environment and valuing employees. It discusses the transition from a small team to a larger organization, emphasizing customer and employee obsession in the early stages of a startup. The unique leadership structure of Build Desk, focusing on skill diversity and adaptability rather than traditional hierarchies, is also highlighted.

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