3min chapter

Today, Explained cover image

Demographics aren't destiny

Today, Explained

CHAPTER

Targeting Aspirations: Connecting with Latino Voters through Economic Opportunity

This chapter explores the strategic messaging employed by political candidates to appeal to Latino and Hispanic voters, focusing on economic opportunity instead of identity politics. It critiques the evolution of these messages, particularly under the current administration, and highlights a transition towards aspirational narratives that align with the community's desire for prosperity.

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