Color as brand identity and marketing tool

Lauren’s guest is Sali Cristeson, founder and C.E.O. of Argent, which sells suits and blazers and other things you wear to an office—but also other places, too. They discuss the need for workwear, even in These Times, and what it’s like to launch and develop a fashion brand when you have never worked in the fashion industry. Tariffs and snobs are also addressed.

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