A holistic and well-executed go-to-market strategy is one of the key pillars that drives sustainable, long-term growth for software companies. But there is a dearth of data that leaders can leverage to inform building out the best team, strategies, and tactics to scale their go-to-market organization.
Leveraging proprietary data from over 200 leading GTM executives and tens of thousands of data points related to executive profiles across Sales and Marketing leaders, Doug Pepper, General Partner, and Christine Edmonds, General Partner and Head of Analytics at ICONIQ Growth will share detailed answers to the key go-to-market questions from B2B SaaS leaders including:
- The latest insights on what “effective” scaling means in today’s environment
- Best practices for building out GTM teams and processes
- Learnings related to what profiles make the most successful IPO-ready executive hires
- How top companies are tweaking tactics in today’s environment to drive efficient selling
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