Learning to listen: China's billion-dollar podcast industry
ChinaTalk
00:00
The Evolution of Radio and Podcasting in China
This chapter explores the history and transformation of radio broadcasting in China, comparing it with international stations and examining significant shifts following the Cultural Revolution. It highlights the differences in storytelling formats and audience expectations between Chinese and American podcasting, as well as the rise of commercial radio and new monetization models. The chapter further discusses the impact of creator backgrounds on content delivery, contrasting academic and celebrity-led programming.
Transcript
Play full episode
