
Article. Google Shut the Door on Competition, AI Swung it Back Open
The Synopsis
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The Evolution of Google's Monetization Strategies
This chapter investigates perceptions of business longevity, focusing on the potential for growth among S&P 500 companies in the next five years. It also examines Google's monetization challenges, particularly with Google Instant's effect on ad revenue and the complexities of integrating ads into tech features like Google Assistant.
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