Most businesses give you time to adjust.
Seasonal businesses don't.
In this episode, we go deep into the reality of high-pressure seasonal franchises, where 80–90% of revenue hits in just weeks—and one bad decision can sink the entire year.
We unpack:
-Why "working harder" isn't enough
-How seasonality magnifies mistakes
-What actually drives customers through the door
-The grassroots strategies that outperformed paid ads
-Lessons learned from opening hundreds of locations
If you've ever considered a seasonal franchise—or already own one—this episode will change how you think about time, marketing, and execution.
Timestamps:
00:00 – Why seasonal businesses punish mistakes fast
04:45 – The myth of "you can fix it later"
10:30 – 90% of revenue in six weeks: why timing is everything
18:40 – Why most franchisees work hard… and still lose
27:15 – The moment we realized marketing was the real bottleneck
36:50 – Grassroots marketing vs radio ads (what actually worked)
46:20 – The hub-and-spoke kiosk strategy that changed everything
58:05 – First-year franchise mistakes you can't afford
1:09:30 – Why seasonal businesses forge elite operators
1:18:40 – Lessons that still apply to franchises today
Connect with Erik Van Horn:
🌐 Website - https://franchisesecrets.com/
📷 Instagram - https://www.instagram.com/erikvanhorn/
👍 Facebook - https://www.facebook.com/erik.v.horn/
💼 LinkedIn - https://www.linkedin.com/in/evanhorn/
Best Franchise Starter Playlist:
https://youtube.com/playlist?list=PLEEithd54kMlgRgsBAo4LWNCMSOthnK0r&si=TD1z25-ie2d23rGm
https://youtube.com/playlist?list=PLEEithd54kMle5_OUXiuLbc_UPBtz1vTE&si=uCOgDya1VnnCarDf
https://youtube.com/playlist?list=PLEEithd54kMk2Kw07KwZGWgF8UTx9N5_T&si=ZldjBOqFanGE-JUL
#Franchise #SeasonalBusiness #Business
