In an industry that seems to shift and change daily, it might feel impossible for business owners to keep up with their legal requirements. You need a legal team who will guide you, help you create a big-picture strategy, and take the time to understand your long-term goals before jumping into your legal projects. Enter Autumn Witt Boyd, an IP attorney who helps online CEOs build sustainable, profitable companies. As the founder of Autumn Witt Boyd (AWB) Firm, Autumn specializes in helping business owners protect what they've built, and she joins us today to walk you through the steps you need to take to protect your personal brand. From the what, why, and how of intellectual property to trademarks, copyrights, contract templates, and more, this episode covers it all! No matter where you are in your entrepreneurial journey, you will find immeasurable value in this conversation, which outlines everything you need to know to safeguard your personal brand today.