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Unlocking Customer Opportunities with a 360-Degree Perspective

Banking Transformed with Jim Marous

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Enhancing Banking CRM through Data Insights

This chapter focuses on the critical role of data in improving customer relationship management in the banking sector. It discusses the necessity of integrating core banking systems with CRM tools to enhance customer engagement and deliver personalized experiences. The conversation also examines the impact of AI technologies and the evolving landscape of customer insights, emphasizing the importance of strategic partnerships for smaller financial institutions.

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