Storytelling Secrets: Persuasion Strategies with Judge Carl Aveni
Negotiate Anything
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The Trojan Horse Theory of Persuasion
Terence Moore: People want to listen because they're interested. I consider it the Trojan horse theory of persuasion. You wrap your message into something that is actually something that they want to hear. And then your little story soldiers go in and persuade once they've gotten past that wall. He says we need to simplify our communication style so people can understand it.
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Transcript
