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S2 Episode 14: Amanda, Kyle, Sangram: Your Go-to for GTM & Positioning to W.I.N
The Marchitect
Seismic's Value Selling Methodology Is Highly Effective
Michael Longdren: Seismic did it really well that they built and this is all credit to Michael Longdren who's to see about before me. They built in the value selling methodology within the sales team and the product marketing team. So good product product marketing teams are working together upfront to define the value of the thing we're going to build.
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