Andrew Campbell, OpenStore's Quant
The Andrew Faris Podcast
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Facebook Ads - Why Not Bid Caps?
Facebook's algorithm and machine learning predict whether or not your ads are going to hit your success metrics. The last customer in the door, the least efficient customer acquisition you made is a marginal CPA. You could have gone out and paid $20 for some customers, $120 for other customers. There could have been acquisitions in there that cost you well beyond your break even CAC.
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