2min chapter

ReThinking cover image

Indra Nooyi Says It’s Time for Leaders to Care

ReThinking

CHAPTER

Rethinking Brand Strategy in the Evolving Beverage Market

This chapter examines the competitive landscape of the beverage industry, particularly the rivalry between Pepsi and Coke. It emphasizes the need for brands to adapt their marketing strategies in response to shifting consumer preferences and the transition from a soda-centric to a diversified beverage market.

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