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Coca-Cola 's Newest Competitor to Olipop, and How to Stop Trying to Rewire Your Brain

Marketing School - Digital Marketing and Online Marketing Tips

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Intro

This chapter explores Coca-Cola's strategic introduction of Simply Pop to compete with the billion-dollar sparkling water brand Olipop. The discussion emphasizes Coca-Cola's shift from a soda-centric focus to a broader target across the entire beverage market.

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