Cost of stamps don't increase in q four, right? And the cost of printing a postcard also doesn't increase. So that was another one where, if you can get a great list, you can send direct mail out. The last one i thought of was more tactical, which was using a gift with purchase as a lost leader verses heavily discounting on top of ads. Ye. All these things, i view them as very short term tactical advantages. They're probabbly going to increase their rates, and maybe the same with like, a direct mail compani's. But i think these are things that anybody can do, and, you know, it's a very predictable
What happens when you’re threatened with a cease and desist letter? Nik and Moiz share some spicy stories, plus what no-one’s talking about in e-commerce. Let’s go.
Nik and Moiz are ready to get straight into it this week talking about repeat purchase rates, how to geofence a truck for retargeting on Facebook, and why Truff was the sauce Machine Gun Kelly didn’t know he needed.
And if you’re looking to create an app for your brand, you need Tapcart. Using a drag and drop builder makes it super easy and you can be up running in days, rather than weeks. You’ll start seeing crazy high conversion rates and a push notification CTR that’s 7 X higher than email. Check out www.tapcart.com today.
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Timestamps:
- Intro: 0:00
- What Companies Get Wrong About Repeat Purchase Rates: 3:33
- Growth and Marketing Spend: 6:17
- Getting Your P&L House in Order: 14:41
- Hyper Tactical Retargeting: 24:45
- Crushing It With Culture: 31:03
- The Cease And Desist Story: 33:34
- To Discount or Not? 38:55
- What Coupon Code? 41:37
- The Shout Out: 48:37
Nik and Moiz are Workweek friends, working together to produce amazing podcasts. Find out more, visit: www.workweek.com