S1 E8: How Nik and Moiz Dealt With a Cease and Desist / Why Everyone’s Confused About Benchmark Metrics / Why It’s Time To Get Your P&L House In Order
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I Love Gifts With Purchase
Cost of stamps don't increase in q four, right? And the cost of printing a postcard also doesn't increase. So that was another one where, if you can get a great list, you can send direct mail out. The last one i thought of was more tactical, which was using a gift with purchase as a lost leader verses heavily discounting on top of ads. Ye. All these things, i view them as very short term tactical advantages. They're probabbly going to increase their rates, and maybe the same with like, a direct mail compani's. But i think these are things that anybody can do, and, you know, it's a very predictable
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