The New Music Business with Ari Herstand cover image

How Sub Pop Records Develops and Funds Artists

The New Music Business with Ari Herstand

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Navigating Tour Support and Artist Development

This chapter discusses the role of music labels in providing financial support for touring without taking a cut from revenue, focusing on how this fosters artist growth. It explores the challenges and dynamics of revenue from both physical and digital sales, highlighting the importance of marketing strategies in a changing music landscape. Additionally, it addresses the difficulties international artists face in gaining exposure in the U.S. market and the advocacy efforts to support musicians in today's industry.

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