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Digital Advertising Is More Effective Than TV Advertising
Advertising funds a huge amount of things we see around us. The free press, near the backbone of democracy, is funded by advertising. No business wants to be wasteful in resources. If you could reduced the cost, why wouldn't you? Ye, i mean, the conclusion in our papers really that many firms are over advertising. And this will hope fully serve it as an incentive for them to more carefully estimate the effectiveness of their own advertising....