2min chapter

Freakonomics Radio cover image

440. Does Advertising Actually Work? (Part 1: TV)

Freakonomics Radio

CHAPTER

Digital Advertising Is More Effective Than TV Advertising

Advertising funds a huge amount of things we see around us. The free press, near the backbone of democracy, is funded by advertising. No business wants to be wasteful in resources. If you could reduced the cost, why wouldn't you? Ye, i mean, the conclusion in our papers really that many firms are over advertising. And this will hope fully serve it as an incentive for them to more carefully estimate the effectiveness of their own advertising....

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode