After Dinner Investor | Value Investing Podcast On The Hunt For No-Brainer Stock Investments cover image

054: Cardlytics Is Not A No-Brainer

After Dinner Investor | Value Investing Podcast On The Hunt For No-Brainer Stock Investments

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Carlitics Gets Money From Advertisers

The way banks make money from this is because a card litic is able to use their agritms and all that kind of stuff to get relevant offers in front of the bank's customers. And then the bank likes that, because thei'r customers like the ap, they'll be more likely to use that card, and it's better experience for their customers. But also, the banks get part of that money. As i understand it, about a third of the value goes to the a. To the consumer, about aThird of the value going to and then the other two thirds go to cardlitics. And then carlitic shares a third with the bank. So

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