Building an ATM Empire
Acquiring Minds
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How to Buy an ATM Machine for Your Business
The value proposition to the merchant is this income that they get from the surcharges. They're a share of the surcharge. And then also, is there some argument that it brings people into the store? People, you know, I'm looking for an ATM sign so I can go withdraw money and I wouldn't have otherwise gone in that convenience store. Yeah, that's an intangible benefit. We do put up signs. There's no way to prove whether that works or not. But again, I don't think that's really a material part of it. It really just comes down to the split that you have. That's really what they're interested in is how much additional revenue
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