Tom Bilyeu is co-founder and CEO of Impact Theory Studios, a revolutionary digital-first studio that produces wildly entertaining, original content focusing on themes of empowerment.The company has grown 400% in the last two years with over half a billion views on YouTube alone and over one billion social media impressions. Prior to Impact Theory, Tom co-founded billion dollar brand Quest Nutrition, which grew by 57,000% in three years, reaching #2 on the Inc. 500 list of fastest-growing private companies.
Tom has repeatedly proven he has a deep understanding of how to build, nurture and market to online and offline communities. Tom’s mission with Impact Theory is to empower people through entertaining content on multiple platforms in the unscripted, scripted, publishing and NFT space.
In this episode we discuss:
- What got Tom into NFTs and what inspires him most about the technology
- What industries does he feel will be impacted the most by NFTs and how
- What are leading use cases in media & entertainment that he sees building traction
- How does he feel other media entities (film, comics, podcasts, creators, etc.) will leverage NFTs going forward
- How do NFTs further accelerate the democratization of media
- How do you build a meaningful an engaged community
- As a collector, how does he evaluate which projects he wants to support, and what artists or projects is he particularly excited about
- And much, much more!
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