Coaching a Team in the Age of Social Media

In social media era, everybody has to virtue signal in their own way, right? By the clothes you wear or don't wear, by the places you go, by the people you're associated with. Every single person, particularly if you're 13 to 25, you're a brand. And you manage your social media. I mean, we see it in the NBA. These kids come in with a million followers and they know what to wear, what not to wear. So when my daughter is on TikTok ... there's a way to do it. You don't have to necessarily be political, but you're sending messages. Well, I mean, it is a whole different ballgame