The rich should be investing a smaller share of their assets in stocks than the poor. The economics has very counter intuitive prescriptions, but t once you think about them, they're quite logical. But what we as economists are saying with respect to personal financial matters is almost at complete right angles to what conventional adviceis provided on every topic. I know lots of financial planners who are trying their best, but i think the tools of personal finance that they're using are basically product driven.

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