
Speak Your Customers' LINGO W/ Jeffrey Shaw
B2B Marketing Exchange
00:00
Is There Still a Disconnection?
Businesses are running rapidly to keep up with the speed at which things are changing, while customers are demanding them more. A lot of businesses have a check less mentality, like byer persona and avertar check ra. I look at lingo actually as the evolution of byer personas and avertars - but what more can you know about them? It's more than just knowing, you know, a sad byer. And people are looking to feel like you know them to that depth. So i think it really means to me to blow people away and make it really serve them. If you provide what people ask foryou're not meeting their expectations. That's why they don't
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