Communicating Climate Change cover image

Providing Concrete Climate Actions With Georgina Wilson-Powell

Communicating Climate Change

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How to Be an Influencer

"We are all to challenge that we are all influencers and we don't live in like, you know, vacuum bubbles," she says. "I always think the opposite one person can have huge amount of impact on the people around them." She believes word of mouth and personal recommendations are hands down the most effective marketing if you like anyone could wish for. 'You can do lots without spending any money as well,' she adds.

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