Disruptors cover image

How Bryan Acquired $5MM in Real Estate as a Side Hustle

Disruptors

00:00

How to Market Effectively to Maximize Return on Spend

Dan Kennedy: Direct response marketing is about getting the maximum return on spend. He looks at KPIs like how many leads do we get? What's the cost per lead? How much does it cost to close a deal? Once you have enough data, he says, "Double until you can only spend certain amount of money though"

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app