898: B2B Marketing Unstuck, with Chris Walker
Sales Strategy & Enablement by Revenue.io
00:00
Trade Shows
i've been doing betobe marketing since two thousand 12. Since then, i've been going to trade shows and building the booth. I've ben understanding how when the sales team calls a lead that we collected for them,. what they give me as feedback. And so if you're measuring a trade show booth, you must measure it on net new. Because if you're going after expansion or current customers, or things like that, you can do all that stuff without a booth. You do not need a booth to go and meet with your current customer and upsell them andoaother product, or expand with them. None of it's really working right now. Why are we scrutinizing
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