Triangulating the Truth - Aaron Sedley, Google
Mixed Methods
00:00
Surveys Can Play a Role in Retrospective Assessments of Experience
We really respect the opportunity to understand what the user feels at the time that they are having an experience. So we wanted to focus on the validity of users attitudes in context and ask them increase over the years. We originally started out using hats to measure overall satisfaction with ha product but more recently, we've tried to leave those broad assessments to more retrospective surveys. And it'll still have a reflection of whatever the user is doing right then.
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