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141 Why Most Marketing Fails, and what CEOs and CMOs need to know to fix it

Lochhead on Marketing

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Introduction

This is Lockhead on Marketing, the podcast that helps you develop the lens for what makes legendary marketing legendary. Hosted by Christopher Lockhead, three times CMO, godfather category design, and a high school dropout. On this episode, let's talk about why most marketing fails and what we can do about it.

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