The Importance of Understanding the Context

I wonder how much of it really does come down to, you know, not understanding the context. Data these days is fairly easy to acquire and I'll argue at least is a wrong ingredient. There's a lot of data, but a useful actionable results from that data are still hard to get. We're facing the same problems we've been facing five years ago, 10 years ago, 15 years ago, 25 years ago, 100,000 years ago. So it's not technology that's the missing piece here. It's something else.