What Is the Business Model of Trader Joes?

Uber and lift don't need to own cars, what they need is information. People whoe shop at a trader dos are not there to buy something they can get from anyone else. A key part of their business model is to sell things you can't get from other people. In stead, they work with many food providers who put trader joe's name on the thing they are making. So their message is, you don't need more food, but you might want food entertainment.