10min chapter

Generative Now | AI Builders on Creating the Future cover image

Semil Shah: Apple Intelligence, “The End of Software,” and Where Technology Won’t Go

Generative Now | AI Builders on Creating the Future

CHAPTER

Exploring Apple's Approach to AI Integration and Tim Cook's Leadership

The chapter delves into Apple's strategy of potentially outsourcing certain tasks like AI integration instead of handling them internally. There is skepticism about Apple's ability to improve technology independently, with discussions on the challenges faced by Siri and the potential partnership with other companies to navigate obstacles in the field. The conversation also touches on the leadership of Tim Cook, highlighting his role in product releases like AirPods, Vision Pro, and the balance he strikes between innovation, privacy, and product safety.

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