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Ross Simmonds - How To Write Content That Shapes Culture (Content Legends Virtual Series)
The Marketing Millennials
How to Measure the ROI of Your Content Marketing Campaigns
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Every single day, if you're pressing publishes on pieces of content, that content is generating traffic. That traffic has two types of value: the value it actually will return to your business and they'll eventually become leads or customers. You should be able to measure with some decency how and what the source is of that traffic. If we are generating on average 200 visits per day from LinkedIn, what would it cost us to get 200 visits from LinkedIn today with our ICP? Well, if you run into Google, if you go into LinkedIn ads manager, you can set up the details to run a sample ad against marketers within the US. It will project back to you the cost per click of
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