3min chapter

Metrics & Chill - Predictable Growth for B2B cover image

121: Growing Traffic by 20% in 30 Days (w/ Brendan Hufford, Growth Sprints)

Metrics & Chill - Predictable Growth for B2B

CHAPTER

Active Campaign, Customer Experience Automation, Email CRM Tools - What Are the Metrics?

I was burned out from being in leadership and just being stuck in meetings, also having a really bad toxic culture. Going to active campaign was very much twofold. Number one, I wanted to take one step back to allow myself to have the headspace to take three or four steps forward. What's funny is this ended up being why I left active campaign because I got in this mode of like finding huge opportunities. Some of them, like the ones we're going to talk about today, I was able to execute on on my own,. You don't need a big team or any budget. We always want to just climb endlessly. And it's like, sometimes we'd be better serve

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