109 - Why B2B Companies Struggle With Organic Content | Demand Gen Live S2 x21
GTM Live
00:00
How Do You Qualify the CAC of Google Ads?
The key is that you can tweak the buttons inside of Google ads. If your overall strategy on targeting high intent terms and putting them in the right place is not in there, then it doesn't matter what your bid is. We've made a pretty hard move away from exact match because it's restrictive. The only place where I've seen this model work is if you're selling to marketers or salespeople.
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