Purchasing on TikTok Shop and Comparison with Amazon Storefront Influencers

On today’s episode, Rachelle and Candice are joined by sustainable stylist and fashion educator Lakyn Carlton to discuss TikTok Shop — a new feature that lets users purchase products without ever leaving the app. TikTok Shop is a modern day QVC, where merchants can shell products they’ve made — or are authorized to resell — in live videos with products tagged on screen. In the age of Amazon Storefronts and Etsy, it’s not surprising for TikTok to enter the e-commerce space. But the crowded, merchant-filled experience has ruined the app’s appeal and made users consider quitting TikTok for good.

This podcast is produced by Se’era Spragley Ricks, Daisy Rosario, Candice Lim and Rachelle Hampton.

Learn more about your ad choices. Visit megaphone.fm/adchoices