The 10k Creator (Episode 2) - Zero to 500: Focusing on Email and Revenue
Content Inc. - The Podcast
00:00
The Pivotal of Content Marketing
Kevin Kelly: I started as a content creator, content entrepreneur in 2007. We had 600 people sign up for the first content marketing world. It was a $950,000 event and we probably put 300,000 to the bottom line. That's when we really started to get into the pivot of content marketing. He says it starts with figuring out your email, like really take a hard look at it. Are you delivering value? Do you have it as a conversion point to send people to? Is it in your email signature?
Transcript
Play full episode
