How did Preston Rutherford take Chubbies from $0 to a 10-figure IPO? By believing in the power of great brand-building, of course.

Preston joins Daniel to discuss the importance of brand building and breaks down why it’s the #1 factor in distinguishing your brand from the rest of the pack. Preston also unpacks how metrics and feedback loops can help measure the success of brand-building efforts and shares insights on how Chubbies consistently creates shareable content.

And later, Preston shares the story of how Chubbies started as a nights and weekends project and grew into a household brand, before revealing the one marketing hill he would die on.

00:00:04 - Building a Great Brand with Chubbies Co-founder

00:00:48 - How Four Friends Revolutionized Men's Fashion

00:02:24 - From Direct Response to Building a Brand: The Chubbies Success Story

00:06:54 - The Power of Organic Growth in Marketing

00:08:03 - Connecting Brand Building to Metrics

00:16:54 - The Power of Brand Building

00:23:41 - Chubbies: Challenging the Status Quo

00:26:43 - Creating Consistently Shareable Content for Chubbies

00:33:44 - The Beauty of Brand Building

00:34:40 - The Importance of Great People and Process in Branding

00:36:42 - The Transition from Brand Building to Financial Outcomes

Find Out More About Chubbies:

Website: https://www.chubbiesshorts.com

Follow Preston:

LinkedIn: https://www.linkedin.com/in/prestonr/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com

Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS

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