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Marketing Over Coffee Marketing Podcast
The Impact of Large Language Models on B2B Marketing
The impact of AI has not been understood by B2B marketers yet. The biggest thing that, and this is the part that is a relatively new wrinkle even for me, is that people need to be thinking about tuned models for themselves. You should not be passing protected data to someone else's model. We've seen now, Bloomberg, for example, released Bloomberg GPT. They built their own model, fine tuned on their data within their specific use case. If they don't, they're going to be toasted in a year to a more agile competitor.
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