The State of Ecomm Investing Pt 1: The Founder's Perspective
Ecommerce Playbook: Numbers, Struggles & Growth
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Is There a Trigger for E-Commerce?
FHIRN is building a multi-channel business. We don't think of e-commerce as the only way that we distribute the furniture. Most of our sales are actually coming through architects and designers who are installing this beautiful spaces. Almost 60% of the business now is residential, where you're not paying to ship air. They get one item for the flat cost with zero return on invested capital. You can buy HIRS products anywhere in the U.S., so if you're going to go to HIRS or any other retailer, it's probably best to start there.
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