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Building Blue Sky: The Future of Decentralized Social Media
This chapter examines the development of Blue Sky, a decentralized social media protocol created by Twitter, emphasizing user control and customizable moderation systems. It highlights the leadership dynamics, the project's evolution, and comparisons with other protocols like Noster, showcasing the potential for sustainable, community-focused social media platforms. The discussion also addresses the challenges of maintaining a balanced business model while prioritizing community well-being over profit.