10min chapter

Less Noise, More Signal cover image

The Convertible Bond Trader: "Microstrategy is making every TradFi pro pay attention to Bitcoin.”

Less Noise, More Signal

CHAPTER

Bitcoin Transformation: A Company's Strategic Shift

This chapter narrates the journey of a company's CEO who pivoted to Bitcoin investment amid monetary challenges in 2020, resulting in a revitalized financial standing. It examines sophisticated financial strategies like equity issuance and convertible bonds, showcasing their impact on the company's market value and Bitcoin holdings.

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