What Is That Thing That Excites You?

Zack Kravitz was on my most recent or a couple episodes ago of the creators our brand's podcast the one you're listening to obviously. He kind of felt he started to feel like a lack of Excitement around the content he was creating. So that question helped him kind of figure out what the business is and I think about that as well, too. The non-sexy work that that really is gonna drive this stuff. Sometimes social media it just rewards attention attention attention. But we don't want to be the Steph Curry that has to improve his game and try after NBA scouts at his athleticism is below standard. It's not cool to look like you're trying to do