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Ep27 (Special): What you need to know about GA4; w/ Danny Gavin (Optidge, Odeo Academy, and The Digital Marketing Mentor Podcast) — Product Market Fit podcast
Product Market Fit
How to Use J to Track Data Trends
You can export data as Excel or CSVs or you can also export it through the API. Universal analytics does have a native connector to BigQuery. Even in GA4, where you have a 14-month cap, if data is really important to you, you might want to go ahead and export that in Big query anyhow.
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