British Gas Shares - The Big Idea

Tim LaFroy was the man charged with mass demanding the campaign to make the public aware that they could buy shares in British gas. He and his team had a tricky balancing act to pull off. They were supposed to do all of this without actually suggesting that people should buy the British gas shares. The marketing idea was to make it massively oversubscribed, so government retained control of the price at which the shares are sold.